The product combines the benefits of green tea with the natural taste of lemon
2009-05-20
Rome - Lipton launched Ice Green Tea Lemon on the Italian market, a new refreshing lemon flavoured drink. Thorough market researches have shown that Italian consumers find the lemon flavour enhances the taste of green tea. This drink is considered suitable for the summer thanks to its refreshing taste, low in sugar, satisfies the palate without increasing the daily caloric intake.
The new Lipton Ice Green Tea Lemon has no preservatives and contains only natural ingredients such as water, sugar, green tea extract, lemon juice. It is rich in antioxidants (AOX), from the leaves of tea. A single can of Lipton Green Tea, in fact, contributes 385 ml of antioxidants recommended to obtain the benefits of daily AOX.
"Lipton Ice Green Tea Lemon has achieved success in all the European markets, we are confident that the Italians will appreciate the same way - says the Lipton Ice tea Marketing Manager Tom Tsatsaronis - it is a product that combines the benefits of Green Tea with the natural taste of lemon, offered in an exclusive packaging. Our goal is to offer the consumer and a refreshing flavour and a new taste of Green Tea. Drink Better, Live Better".
The ice green tea with lemon is presented exclusively in the European market, in a new packaging with modern and innovative design that evoke the shape of the leaf tea. Available in sizes: 33 cl Tin, 500 ml PET bottle and PET 1.5 lt at a special price if compared to the traditional lemon and peach flavors.
