Where: Bologna - ItalyFrom: 2012-01-18
To: 2012-01-19
In 2012, Marca by Bologna Fiere will once again present initiatives devoted to fresh food, especially Marca Fresh Lab, focused on a category of primary importance: fresh products.
Marca Fresh Lab 2012 will pay special attention to fresh "convenience" fruits and vegetables, i.e., to all preparations with high added value and high service content for consumers. It will offer an in-depth study by comparing top European cases with Italian experiences with regard to product/service innovation as well as optimisation of management processes, from logistics to lay-out to merchandising. In other words, it will show how the value chain of fresh, private label fruit and vegetable products is formed on modern European markets, and will achieve this by means of highly specialised conferences reserved to industry professionals, with presentations of international case studies and the help of leading experts.
Website Marca
